Nike Rize
Creative Strategy | Graphic Design | Art Direction
Together with a friend, we created a fictional capsule collection for Nike. Named Nike Rize, it blends streetwear and techwear aesthetics with an eco-conscious approach.
The Nike Rize capsule reimagines contemporary urban style through technical yet sustainable pieces. We developed a raw and dynamic visual identity: grainy posters, motion-driven visuals with intentional blur, and a redesigned logo merging the swoosh with Rize. To push the storytelling further, we also played with GPS coordinates and topographic maps, reinforcing the sense of exploration and movement. The aim was to craft a cohesive graphic universe that embodies the energy of streetwear while pointing towards a more responsible future.